Shopping malls seem to be small, but there are nearly 50 million enterprises in China, 80% of which are small and micro enterprises, and 13 million enterprises were added last year. In other words, 13 million newly established companies have a monthly income of 300 yuan and a year's income of more than 40 billion yuan. Actually, this plate is not small. In terms of profit margin, different companies have different activities. It can be divided into two types: channel type and self-reliance type. For example, mass entrepreneurship is a kind of channel type, which does not do business itself and distributes business to traditional acting companies cooperating with it; individual units have their own affairs team to handle orders.
The differences are as follows:
1. The difference of profit model: the channel class collects commission to earn money, and the self operated type collects the customer to earn money. Channels integrate all qualified service agencies, just like tmall mall, so it's a good thing for customers who strive for better service for multiple customers. Self supporting service is vertical service. If this service organization is good, it can. If not, the service will not be guaranteed.
2. The difference of operation strategy: because the channel type does not do specific affairs, the team is relatively light and wins by small, wide and large; because the self-supporting affairs are all self-care, the required operation team is relatively large and the operation cost is high.
3. The difference of market prospect: in the initial stage of channel category, marketing methods such as subsidies can be selected to enter the market. In the era of rapid development of the Internet, the first to occupy the shopping malls is the king; the self-supporting class gradually enters the shopping malls from services and products, and the pace is slow. Generally speaking, the shopping malls and prospects of the industry and Commerce agency industry are enough, otherwise, there will not be so many investment institutions competing for investment.